During the earlier advertising setup, the most effective way of mass communication was television commercials. It was considered the best-known ad platform accessible for brands to spread the messages to their customers.
But now with the dawn of Smartphones technology, mobile video advertising has become the powerhouse among all other ad means. To get more details about video advertising companies navigate to https://www.nationmediadesign.com/service/professional-video-editing-and-recording-in-grand-rapids-michigan/.
No doubt that TV reaches mass audiences both in urban and rural settings, but the shift from traditional TV commercials to mobile video ads is pretty clear because of its anytime & anywhere accessibility. As per the report, 75% of the advertisers stated that video ads were equally or more effective than traditional television ads.
Nowadays, advertisers are turning towards video marketing as more viewers prefer it over TV commercials. Be it a small or big brand, all are searching ways to engage a maximum number of customers using these handheld mobile devices. It is a more convenient communication platform, for both advertisers and viewers.
Video advertising is much more than just an ordinary advertising tool. It is better than any other ad medium because it saves costs, increases the response rate, enhances consumer experience and drives better ROI.